Toronto, Jan 21, 2021 – Hyundai Motor is South Korea’s largest car manufacturer and one of the top five in the world. Hyundai Motor Group is part of the larger Hyundai Group, which was established in 1947 by the patriarch Zhong Jurong as a construction company. Twenty years later, the automobile manufacturing department was established.
In 1968, Hyundai Motor and Ford Motor Company jointly produced the Cortina, the first car. By the mid-1970s, Hyundai Motor produced its own car, the Pony, which made its debut in 1975. In 1998, Hyundai Motor acquired its main rival, Kia Motors.
When the Hyundai Group was split into multiple divisions in 1999, Chung Mong-koo, the eldest son of Zhong Jurong, took over as the CEO of Hyundai Motor Group. Under his leadership, the company is ranked 75th in the Forbes list of the world’s most valuable brands and 81st in the “most respected company”.
Hyundai top performing products, the Hyundai Elantra and Sonata
Hyundai’s empire is built on providing stylish, stylish cars that are still affordable by most middle-class families. This is why Hyundai Elantra is their best-selling car. The Elantra has been hailed as an excellent family car and an excellent all-around mid-range sedan. Another top-selling product at a higher level is the Sonata, characterized by its sporty and functional appearance.
The prevailing consensus seems to be that as long as Hyundai continues to provide high-quality, reasonably priced and fuel-efficient cars, they should be good in the long run. The company prepares for the roads of tomorrow by launching an all-electric car, which is expected to become one of the most energy-efficient cars on the market.
Huyndai achieves top brand value growth in auto industry
Hyundai Motor has been selected as the “Best Global Brand” for six consecutive years. This year it ranks 65th among 100 brands, a steady increase from the 84th in 2015. This year’s 9.3% growth rate greatly exceeds that of Hyundai brands. The industry’s average growth rate is 2.8%.
In fact, thanks to the company’s diversified market portfolio, high-quality products and active marketing activities, Hyundai Motor’s brand awareness in major automotive markets (such as China and the United States) and emerging markets has greatly increased. In the United States, the all-new Sonata brought Hyundai’s sales to a record level, while in China, Hyundai’s sales in 2019 doubled from the previous year.
Hyundai and the 2021 globalisation trend in auto industry
Due to the globalization of the industry, automobile companies have experienced a high degree of globalization. However, according to the Korea Automotive Industry Research Center, the industry will show different characteristics in the near future.
They predict that by 2025, the globalization of auto companies will reach the highest point, and the globalization of auto companies is no longer needed. Instead, the main focus will shift to the development of environmentally friendly vehicles, such as hybrid cars and smart cars that can provide more improved features.
Therefore, as one of the world’s leading automotive companies, Hyundai should fully and quickly adapt to these changes in order to remain competitive in this market. For environmentally friendly vehicles, Hyundai should focus on reducing the use of oil by replacing fuel with other sources (such as electricity and solar energy).
Hyundai is currently making efforts in this area, but due to the rapid changes in the industry, more attention should be paid to the key points.
In addition, due to technological development, almost all devices (such as mobile phones and TVs) have become “smart”, and cars are no exception. Therefore, consumers will seek more intelligently developed functions in addition to the basic functions of the car. Therefore, cars need to be “smarter,” and Hyundai should adapt to this change in the automotive industry.
Toronto, Jan 20, 2021 – Agrium Inc., later known as Nutrien, is one of the world’s leading producers and suppliers of agricultural nutrients, including nitrogen, phosphorus, potash and sulfur-based fertilizers.
The company was founded in 1931, formerly known as Cominco Fertilizer, and was renamed Agrium in 1995. On January 1, 2018, Agrium merged with Canadian company PotashCorp. Together, they are the world’s largest potash fertilizer producer and the second largest nitrogen fertilizer producer. The final company, Nutrien, is headquartered in Saskatoon, Canada.
The company’s main operating regions are North America, South America and Australia. They have 29 production facilities in North America and Trinidad, more than 1,700 distribution contact points in North America, and nearly 1,600 retail locations worldwide.
Nutrien and the developments in breeding, nutrition and animal health
The global livestock industry is full of vitality. In developing countries, it is a response to the rapid increase in demand for livestock products. In developed countries, demand for livestock products has stagnated, and many production systems are improving their efficiency and environmental sustainability. The historical changes in the demand for livestock products are largely driven by population growth, income growth and urbanization.
The production response of different livestock systems is related to the increase in science and technology and the number of animals. In the future, production will be increasingly affected by competition from natural resources (especially land and water), competition between food and feed, and the need to operate in a carbon-constrained economy.
Developments in breeding, nutrition and animal health will continue to contribute to increasing potential yields, further improving efficiency and genetic gain. Livestock production may be increasingly affected by carbon restrictions and environmental and animal welfare regulations.
Socio-economic factors, such as human health issues and changing social and cultural values, may greatly alleviate future demand for animal products. How these factors will play a role in different parts of the world in the coming decades remains uncertain.
Increasing demand for livestock products and windows of opportunity for Nutrien
Rapid population growth may continue to be an important obstacle to improving food security in some countries, even if the entire world population stops growing at some point in this century. Another important factor that determines food demand is urbanization.
In the coming decades, cities will see unprecedented growth, especially in Africa and Asia. Urbanization has had a considerable impact on food consumption patterns in general, especially the demand for livestock products: Urbanization usually stimulates the improvement of infrastructure including the cold chain, which makes the trade of perishable goods more widespread .
The third driver of increased demand for livestock products is income growth. Between 1950 and 2000, the global per capita annual income growth rate was 2.1%. As income increases, expenditures on livestock products will also increase. Economic growth is expected to continue into the future, usually at a rate between 1.0 and 3.1 per cent. The growth of industrialized countries is expected to be slower than that of developing countries.
Nutrien farming system solutions and food security in developing countries
Livestock play an important role in farming systems in developing countries, helping to provide food and income, electricity, fertilizers and soil amendments, household energy, and means to dispose of crop residues that would otherwise be unnecessary. It is a major industry: 12% of the world’s population depends solely on livestock.
In addition, the output of livestock products is growing rapidly. In the past 20 years, grain production in developing countries has increased by 78%, fish production has increased by 113%, meat production has increased by 127%, and egg production has increased by 331%. The fastest-growing meat production is poultry and pigs.
Income from farming and agriculture is vital for the economy, both at the farm and national levels
For farmers, income from farming and raising livestock provides liquid assets; hedges against inflation; when used in mixed farming systems, a means to reduce crop-related risks; additional sources of income for landless households (rabbits, poultry and Pigs); normal sources of income from milk and meat sales; sporadic sources of income from live animals, hides, wool and meat; drafting of electricity, transportation and breeding services for farmers to rent; and through on-farm and off-farm processing To increase employment opportunities.
At the national level, increasing production of livestock products will reduce the need for high-cost imports. As developed countries reduce milk subsidies and establish a more realistic exchange rate, now is the right time to expand the local dairy industry.
Nutrien and sustainable agriculture practices
Mixed farming and agricultural systems that include livestock have many advantages over “crop only” agriculture. Hybrid systems can produce a wider range of products, reduce risks, and are more productive than systems that rely solely on crops or animals.
In addition to providing liquid fertilizers and granular fertilizers, Nutrien also uses special computer software to mix a large number of prescription mixtures to specific requirements. The Nutrien Echelon® precision agriculture system can help farmers plan the fertilizer application amount to less than 5 square meters, so that farmers can get the most benefit from each acre of land.
A major advantage of hybrid systems is that crop residues and other products can be used to feed livestock, otherwise they would constitute a major waste disposal problem. For example, livestock can be fed with straw, damaged fruits and grains, household waste, food and beverage waste in urban areas, canned and juice residues, and fish processing waste.
By providing industry-leading cost-effective and performance-oriented inputs, Nutrien provides the resources that growers need to optimize their yields and returns.
Toronto, Jan 26, 2021 – Pearson is the world’s largest publisher and synonymous with education. This self-financing world learning company has operations in more than 70 countries and regions, providing content, evaluation and digital services to government educational institutions.
Pearson’s diversified development in all areas of the education sector has enabled the company to flourish. It performs very well in digitizing the entire product suite (including mastery courses, teaching materials and real-time assessment tools).
Pearson has always been at the forefront of the industry with its innovative AI technology (such as Aida Calculus) and intends to personalize its AI experience by creating fully customizable learning materials.
A race in higher education sector
The education publishing industry includes courseware, including textbooks and other learning materials, and is mainly designed for students in K-12 schools and higher education institutions. Today, in terms of revenue, Pearson has become the largest education publisher in the United States, with a 40% market share.
Pearson is followed closely by Cengage and McGraw-Hill, with 24% and 21%, respectively, while smaller competitors such as Wiley, Macmillan and Oxford University Press account for the remaining 15%.
Traditionally, education publishers earn most of their courseware income through physical textbook sales, supplemented by other digital products, such as video representations of textbook concepts. However, recent technological trends are shifting learners and educators from physics textbooks to “online classrooms,” where most of their learning is done through digital exercises.
In addition, technological advancements have allowed companies to focus more on personalized services, and organizations such as Khan Academy allow individual students to learn at their own pace through customized modules.
The two trends of digitization and personalization are the main developments in the higher education sector today, and will continue to shape space in the foreseeable future.
A need for change in education sector
For decades, as the United States fell from sixth in education and healthcare in 1990 to 27 in 2016, education reforms are widely needed across the United States. Regarding the issue of educational inequality, they claimed that in 2016, the average reading ability of fourth-grade students in the United States was worse than five years ago.
Public officials’ opinions clearly indicate that people’s confidence in the public school system is declining, and the root cause It is considered to be the decline in the affordability of textbooks, the reduction of school funding, the inadequacy of the common core standards, and the focus on exam learning rather than wide application.
Several systems have been proposed in the last century to try to reform the American education system. However, no one has gained enough appeal to become a viable alternative nationwide. The Montessori education method is such a system.
Montessori method is an older system. It reconsidered the essence of developmental learning and proposed a discovery-based model. In this course, students can learn concepts by processing materials, exploring their uses and understanding their interconnections.
Although this method is considered effective under certain conditions, it requires high investment costs and provides students with too much educational independence, so it has received strict scrutiny from the public. In addition, the Montessori method provides a limited potential source of income for educational publishers, and therefore lacks important support from industry leaders.
Pearson project based learning
A more feasible alternative system is project-based learning (PBL). Edutopia defines PBL as “a dynamic classroom method in which students can actively explore real-world problems and challenges and gain deeper knowledge.” PBL does not isolate courses from other courses and strictly abide by textbooks. Instead, it provides students with a project work environment that can integrate multiple skills at the same time.
For example, in the PBL system, one of the projects students may be working on is building a hypothetical spaceship. The educator will guide students to complete the project and learn several key modules in related fields. For example, to build a spacecraft, in addition to other topics, students also need to understand mathematics, physics, and chemistry. Since tasks are organized around projects rather than specific topics, students are encouraged to think more when solving problems.
Framing education in this way gives meaning to classroom activities and often builds skills that can be directly transferred to the workforce. In the PBL dynamics, teachers become less like authority figures, and more as a guide to students, participatory teaching.
As a result, the classroom becomes more fascinating and boring. Indeed, PBL educators believe that absenteeism is lower, participation is higher, and test scores are higher. Research on the implementation of PBL has recorded countless examples, in which the performance of PBL schools in standardized tests exceeded the overall progress score of the statewide by three to ten times.
Leading digitalisation in education sector
Combining popular digitization and personalization trends, the online PBL platform provides a cheaper alternative to physics textbooks. The Common Core process has been revised through tailored education and focused on learning for wider applications rather than exams.
These factors corrected the major problems facing the American education system today. However, leading industry players have not yet chosen PBL. Traditionally, traditionally relying on the sales of physical textbooks, incumbent operators had to cannibalize their original business when pursuing expensive alternative models.
In other words, industry leaders insist on using their profitable bread and butter and have no incentive to pursue large-scale alternatives like PBL.