Toronto, Nov 1, 2017 – Toronto’s StreetARToronto program has partnered with the Toronto Parking Authority to support a new mural entitled Guidant. Councillor Paula Fletcher (Danfoss District 30, Toronto) will unveil the new mural with partner representatives and Toronto artist Mediah.
The official unveiling ceremony will be at noon on Friday, November 3, at 1014 Queen Street at the intersection of Queen Street East and Boston Avenue.
Congressman Fletcher said: “With this new art installation, Leslieville becomes even more exciting.” “Projects like this inject art, culture and creativity into the community, and also share important information.”
Evond Blake is a multidisciplinary visual artist who has worked under the pseudonym Mediah for 22 years. His work blurs the line between post-graffiti and dynamic abstraction, including weaving street art forms with traditional painting techniques and mixed media prints.
The artist hopes that this vibrant mural can inspire community members to look at art and life in a different way, and explore new ways of life. The dynamic line work and dynamic components are reminiscent of gears, spokes, bicycle lanes and the energy consumed to reach our destination.
The Toronto Parking Authority is pleased to support such projects, which have made important contributions to the community. This exquisite bicycle themed artwork is located next to the Bike Share Toronto bicycle station.
StreetARToronto (StART) is an innovative program designed specifically for streets and public spaces.
The StART program encourages active transportation such as walking and cycling, and creates opportunities for active participation among residents, businesses, artists, art organizations, and municipal staff. By replacing vandalism with vibrant and colorful artworks, StART plans to make our streets safer and more beautiful, showcase local artists, guide emerging creative talents, and reduce overall infrastructure maintenance costs.
While based on themes related to the local community, StART’s artworks and artists also reflect the city’s motto: to diversify our power and build a greater sense of belonging among all people. StART is an initiative of the “Public Domain” section of the City of Toronto Transportation Services Department.